Home Keep App
A research-backed home maintenance app for busy first-time homeowners.
HomeKeep helps first-time homeowners learn, track, and manage recurring maintenance through personalized setup, seasonal task planning, and step-by-step video guidance in one trusted place.
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Project snapshot
First-time homeowners in suburban Minnesota often rely on scattered notes, memory, search, and videos to manage 30–50+ annual maintenance tasks, creating stress, confusion, and missed seasonal responsibilities.
2025
- Role
- UX researcher and product designer (end-to-end case study)
- Timeline
- 2025
- Tools
- Figma • Secondary research • User interviews • Focus group • Wireframing • Visual design
Overview
First-time homeowners in suburban Minnesota often rely on scattered notes, memory, search, and videos to manage 30–50+ annual maintenance tasks, creating stress, confusion, and missed seasonal responsibilities.
I combined secondary research, two homeowner interviews, and a four-person focus group to identify the need for organized, visual, step-based support. Those findings shaped the wireframes, moodboard, and four core product experiences.
Outcomes
- Defined personalized onboarding that tailors recommendations to each home’s systems and equipment.
- Designed a dashboard and task list that bring to-dos, personalized reminders, and seasonal reminders into one hub.
- Created a guided-video library for homeowners who want clear, trustworthy, step-by-step maintenance support.
Full case study
The complete project, presented in sequence with every slide fully visible.
Home Keep App
HomeKeep: a centralized maintenance companion for first-time homeowners.
Home Keep App
The opportunity combines a clear first-time homeowner problem with market evidence and a focused design question.
Home Keep App
Secondary research, interviews, and a focus group informed the wireframes and visual direction.
Home Keep App
The final experience centers personalized onboarding, a practical home dashboard, task management, and guided videos.
Home Keep App
The finished concept brings the HomeKeep product and visual identity together.